Why Investing in a Business Coach is the Best Decision You Can Make

With a business advisor, you get a trusted advisor who will guide you on your path to success. They will put things into perspective and provide you with invaluable ideas and strategies. Whether you're just starting out or looking to scale your business, investing in a coach is one of the best decisions you can make. I know this from personal experience.

In early 2002, I was general manager of Nelson Books, one of the fourteen divisions of Thomas Nelson Publishers. In eighteen months, we had gone from fourteen last to number one in terms of revenue growth and profit margin. I was proud of myself and my team for the results we had achieved. Then I began to realize that I had no tricks.

I harvested all the easy fruit in an effort to change the business. I knew that continued growth would be difficult. And, I wasn't sure if I could turn it in. That's why I decided to invest in a business coach.

I have had a formal business coach since 2002, when I met Daniel, with the exception of very short transition periods. It's the best investment I've ever made in my professional life. That's also why I'm so passionate about coaching and why our BusinessAccelerator training program is the most important thing we do at Michael Hyatt & Company. Coaches and mentors help improve your management and leadership skills. As your business grows, your role will evolve into increasing manageability.

Coaches will help you navigate difficult business problems and decisions, and will help lay the groundwork from the start to be able to handle some of the big and inevitable management storms ahead. A person needs a therapist, a business owner needs a business coach. Your coach is trained to help you grow. All ideas are welcome, leaving aside. A business coach acts as a filter, directing and guiding those ideas to make them productive for you and your business. No matter what stage your company is in, a business advisor can make you work harder and progress faster than you would on your own.

From providing much-needed ego control to helping expand your network, a business advisor can give you the tools and perspective you need to get from point A to point B.A business coach is better than a consultant for many reasons. With years of successful experience, your business coach can provide you with valuable information that will help you develop long and short term objectives and strategies, as well as improve your business in areas you may have missed. To further demonstrate this point, we have listed some of the main reasons why every small business owner needs the services of an executive coach, business coach, or entrepreneurship coach, regardless of the circumstances:

  • Your coach will provide much-needed ego control.
  • Your coach will help expand your network.
  • Your coach will help develop long-term objectives and strategies.
  • Your coach will help improve your management and leadership skills.
  • Your coach will provide valuable information that will help improve your business.
But don't worry about not being able to hire a business coach because the truth is that you can't afford not to hire a business coach. The relationship with a business advisor is usually short-term, and you can use several different coaches throughout the life of your business. According to a recent survey, 83% of business owners agreed that meeting with others face to face was more beneficial to their business than doing it through Zoom, for example. A recent report by Keap and Emergent Research found that the vast majority (94%) of small business owners surveyed identify specific financial goals for their business, yet only 65% are confident that they will achieve them. Their first role is to listen to the goals, dreams, and challenges of running the business, and to provide wisdom and advice that will shape both the individual business owner and the way they run the business. The use of websites such as LinkedIn and social media sites such as Twitter is becoming more common for small business owners to establish connections with professionals who have more experience in their industry. This will benefit your business in the long run because the more people and businesses your company knows about, the more money it will make. This means that your business advisor won't be afraid to give you constructive criticism when you attend monthly meetings with your business advisor to ensure that you stay on track to meet the long-term goals you've set for your business.

Keep in mind that as your company moves through the growth stages, your key business challenges will inevitably change. In that conversation, you'll find out if my training program, BusinessAccelerator, is right for you. Technology is increasingly giving small businesses a competitive advantage to help them communicate with employees, customers and prospects. Twenty Three Degrees helps develop businesses that provide the lives business owners, directors and their teams want to lead.

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